A freelance gig for the DIRECTV design team, I helped update the native mobile apps and entertainment website.
I worked on two projects during my time there and there were two different asks: 1) Redesign navigation of the iOS and Android apps. 2) Redesign the experience on their website to help subscribers browse for Movies, TV Shows and other content.
There is a vast number of devices with the digital ecosystem of DIRECTV: Multiple versions of Satellite Boxes for TVs, iOS and Android apps, and Apple tvOS. How do you design for just one platform and align with other teams for a unified brand and experience?
The solution for both updates required a lot of alignment meetings with Content Strategy, Product Managers, Copywriters, and Design leadership teams. The result is a website and native application that took visual/experience cues from the overall DIRECTV ecosystem.
My role as Contract Sr. UX Designer was to support the UX lead in developing ideas around feature updates, using low to medium fidelity wireframes and flow diagrams. Contact me to discuss details in person.