Huge was the agency of record for Hulu, who helped redesign the digital touchpoints for TV, desktop and mobile experiences. Let's talk offline about details.
I was on three different tracks of work: Ad Innovation, Personalization, and Component Library
Each of the three proposed their own unique challenges. Ad Innovation proposed a challenge to find unique ways to implement advertising in the Hulu experience. Personalization proposed a challenge on how to incorporate a learning algorithm in the experience in a useful way. As for the component library, the team at Huge supported Hulu in organizing the component library so teams can find specs for over thousands of components.
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My role as Sr. Experience Designer allowed me to support the UX Director in creating high fidelity wireframes and prototypes to propose ideas for each track of work. I contributed artifacts such as wireframes and prototypes in client facing presentations. I also supported the Strategy Director in moderating user research interviews. Contact me to discuss details in person.