Irvine Co

Employed at Sapient Razorfish

Helping people find luxury apartments in Irvine, California, I was on a team that helped redesign the Irvine Company Apartments website.

The Ask

Redesign the digital experience for Irvine Company Apartments for future and existing residents.

The Challenge

There are a number of aggregate websites/apps that help users discover apartments. How do we create an experience that helps users find their future apartment within the Irvine Apartment community?

The Solution

We demonstrated the “value of connections” with links to the community and businesses that Irvine is connected to. We told the story of the lifestyle that goes with the apartment.

Project Details & Role

As Sr. Experience Designer, I was involved in the discovery and design phases of the project. I helped create the interaction model and supported strategy in developing the vision in the discovery phase. I helped the team design key pages in the experience through prototyping and high fidelity wireframes. We worked closely with a business analyst to see through the functional specifications for the build in the implementation phase. This project was complete in 16 weeks in 2016.

The work has launched and is now live.
Next Project

Lululemon

The redesign of the e-commerce and dot-com experience for Lululemon, I was on the team that helped design the experience in just 7 weeks.