The redesign of the e-commerce and dot-com experience for Lululemon, I was on the team that helped design the experience in just 7 weeks.
Redesign the e-commerce platform for Lululemon that appeals to its customer base the same way their clothing stores do.
Their heritage and brand feel disjointed from their existing e-commerce experience. How do we create engagement between the e-commerce site and their customers, the same way their stores connect with customers in person?
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